THE LAST REP.
Supports strength gains alongside resistance training.*
PERFORMANCE NUTRITION FOR WOMEN
BUILT FOR
HER GAME.
Meet HER STANDARD. Premium creatine designed for women who train, compete, and keep showing up.
Get early access01OUR REASON TO EXIST
SHE PUTS IN
THE WORK.
WE BACK IT UP.
The ambition is already hers.
The nutrition should meet her there.
Premium creatine for women who train. Clear ingredients. Straight answers. A daily routine built around her game.
This is HER STANDARD
02THE LAUNCH COLLECTION
CREATINE MONOHYDRATEHER STANDARD
ONE INGREDIENT.
YOUR DAILY
ADVANTAGE.
3 g creatine monohydrate.
In a tub for your routine.
In sticks for everything else.
TUB / SINGLE-SERVE STICKS / 30-STICK CARTON03PERFORMANCE, SIMPLY
STRENGTH. POWER. CONSISTENCY.FOR THE WORK
BEHIND
THE WIN.
Creatine supports the effort.
You make it count.
THE NEXT MOVE.
Helps regenerate energy for short, high-intensity efforts.*
THE DAILY WORK.
Training days. Rest days. Keep showing up.
THE MOMENTS NOBODY SEES.
THAT’S WHERE
FORM IS BUILT.
BEFORE THE CROWD. BEFORE THE RESULT. FOR YOURSELF.
04THE HER STANDARD COLLECTIVE
BRING
YOUR GAME.
Help shape what comes next.
Tell us what your training demands. What you want to know. What you wish nutrition brands understood.
We’re building HER STANDARD with women who train. Your perspective belongs in the conversation.
Tell us your gameExplore Athlete Partnerships
EVERY SPORT. EVERY LEVEL.05KNOW WHAT YOU’RE TAKING
THE SCIENCE
BEHIND
THE STRENGTH.
ONE INGREDIENT.
Creatine monohydrate is one of the most researched sports supplements. It helps your muscles regenerate ATP, the energy used for sprints, jumps, and heavy sets.*
What it is. How it works. What to expect.
Creatine, explained06THE STARTING LINE IS YOURS
BE FIRST
IN HER STANDARD.
Get the first look at our debut creatine launch.
Product details. Launch news. From the beginning.
Early access is an email signup, not a product reservation.